Five quiet wins for more direct bookings

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You rarely need a new website to win more direct bookings. You usually need fewer reasons for guests to leave.

1. Show the price sooner

If guests have to open three screens to see a rate, many will go to an online travel agent that shows it straight away.

2. Make mobile the main version

Most travel browsing happens on a phone. Test your booking journey on one, with one thumb, on a slow connection.

3. Answer the obvious questions

Parking, check-in times, dogs, accessibility. If guests can’t find the answer, they’ll find it somewhere else.

4. Give a reason to book direct

A better rate, a welcome drink, flexible cancellation: say it clearly, and say it early.

5. Keep your Google Business Profile current

For many guests, it’s the first thing they see. Make sure the photos, hours and booking link are up to date.